Founded in Cape Town by a South African engineer, Stella Ciolli, SKOON. is a natural skin care collection that uses best-in-class non-toxic ingredients in scientifically formulated combinations.
Says Stella: ‘We do not accept that good, effective skincare needs to contain parabens or any toxic ingredients procured at great expense to the environment, and at the expense of women’s health and well-being. We don’t condone formulations that might be carcinogenic or harmful to your health. Where possible, we source locally and encourage local production of raw ingredients. We also reject, in the strongest terms, the idea of testing on animals.’
‘The SKOON. brand began because of an article I found in a newspaper years ago, which stated that a woman will host, on average, 515 ingredients on her body, at any given time – because of the way modern cosmetics are formulated. It occurred to me that there are very few "good" alternatives – and if I wanted to make a difference, I’d have to roll up my sleeves and make something happen. We just had to get this project off the ground.’
I started my own professional laboratory and worked with a full time chemist, who made it possible to produce best-in-class natural formulations, using high potency active ingredients. While I researched natural ingredients and travelled far and wide to look for superb quality actives, my chemist researched ways of using science to maximise these potent natural biological ingredients. We make a good team, and together we’ve proven how nature and science aren’t mutually exclusive – they’re flip sides of the same coin.’
‘SKOON. products contain a variety of pure plant oils, rich nut butters, exquisite floral essences and botanical extracts sourced from all over the world – and formulated in our lab in the Cape.’
The cosmetics industry has seen an explosion of new and exciting natural actives in the last few years – actives with supporting clinical studies. If it’s out there, we’ve looked at it.
SKOON. means ‘clean’, in Afrikaans. The essence of our brand is honest and pure, and it’s formulated with a clean, clear conscience. Kindness and consciousness are the guiding principles.
The result: a range of products that’s kind to your skin, deeply respects the lives of all sentient beings (we don’t test on animals), and is light on the environment. We recycle and encourage re-cycling, in every way possible.
Says Stella: ‘It’s been a fascinating journey, with many twists and bends in the road, including an interesting juncture, in 2016. This was when I managed to convince my sister Elise du Plessis and her daughter Emma to join me in my business. It was clearly becoming a bigger challenge than I’d ever imagined, and needing a lot more resources than our small, original start-up team. To be honest, I was quite overwhelmed by the groundswell of interest in skincare made with consciousness. The business had to grow.’
Now we’re even better for it. We’re a team of strong women, and we’re going from strength to strength. Our lab in the Cape is inundated, fulfilling orders for a growing list of South African retailers and salons. By the end of 2020, we’ll have capacity to fulfill export orders globally. We’ve had interest in SKOON. from all over the world. It’s a really good feeling.’
How SKOON works
There’s no right or wrong way to use SKOON. Just add a few drops of one or more of SKOON. serums | concentrates to your SKOON. moisturiser, and mix it in your palm.
‘I know some women who often use our concentrates on their own, straight from the dropper – without a moisturiser. Whatever works for you,’ says Stella.
In essence, this brand of skincare has kindness and gentleness at the core of its being. Loyal SKOON. users will tell you that what keeps them coming back to SKOON., besides a glowing, healthy skin, is the sensuality of fragrance AND the luscious essential oils.
SKOON. is now available in South Africa at leading retailers as well as salons.
SKOON. complies with stringent toxin-free criteria of the globally recognized EWG (Environmental Working Group.)
SKOON. packaging clearly states the percentage of naturally derived and organic ingredients in every product.
SKOON. is not tested on animals and is registered with Beauty Without Cruelty.
SKOON. contains no parabens.