Kind.
Our products are not tested on animals. Neither are our individual raw ingredients. This means each of our suppliers has to supply an Animal Testing Declaration. For all ingredients – no exceptions.
Clean.
We aim to live up to our name – “clean” beauty. We care about the ingredients we put into our products so you don’t have to worry about what you put onto your skin. Our formulations are free from obvious toxins and controversial synthetics.
Scientific.
High-tech and natural ingredient synergy. Our selection of ultra-powerful actives includes unique South African plant species, well known for their heightened antioxidant concentration. These are combined with Swiss and French phyto-compounds for highly effective skincare.
Made in Cape Town.
Our products are produced in our own green factory on a farm in the Cape by an in-house chemist and his team. This means we have control over the process from farm-to-jar.
About us.
Kind. Clean. Scientific. We're all about having your cake and eating it! We are committed to the best nature has to offer. We believe in science. Most of all we give you “clean” beauty for a healthy skin. And we think skincare should be a ridiculously good-feeling ritual – so we say yes to natural scent!
This is the season for.
Soaking up serums.
Ramp up the hydration – and enjoy skin brightening Vitamin C.
The (gentle) power of flowers.
Dry + sensitive skin feels calm and soothed, with the natural actives in our new Wrap Me Up redness-away formulation.
Trish Burr
Beautifuel.
'I ran out of my La Mer cream during lockdown and had a bottle of your Beautifuel in the cupboard. I cannot believe how amazing this cream is. My skin feels radiant and soft. Will be ordering more soon and can't wait to try your other products.'
Add to bag.
Spring skin is made in winter.
Skin feeling winter-dry, and flaky?
Despair not. Here, look what’s hot.
Our Promise.
From a farm in Africa.
Founder Stella Ciolli explains how ingredients from the purest sources and natural actives are perfected by science-based solutions in the lab, to give your skin the best of all worlds. All our raw materials are ethically sourced - many of them from small scale producers in Southern Africa.