They call the exploitation of words like "organic" and "natural" for economic benefit, "GREENWASHING". Some of these "organic" products actually contain petrochemicals or have less than 10% organic ingredients by weight or volume (Certech 2008). At Skoon. we believe in complete transparency when it comes to the make up of our products and that's why we proudly share all our ingredients with you (click here) Using EWG’s SKINDEEP® (who’s this) rating system we are proud to say all our ingredients are rated non-toxic.For the more inquisitive customer (click here) to find the full article on what EWG has to say about Myths on Cosmetic Safety.We have products that are 100% natural and some that are not.Of the --- ingredients in our factory – are natural or organic and – are naturally derived. We have one nature identical/synthetic ingredient, Vitamin B5. Due to the varying quantities of natural, organic and naturally derived content for each product please check the PRODUCT INFO page to see the actual breakdown.Taking into consideration that there is no accepted definition for “natural” we have defined our own definitions to reflect our ethical standard.Organic:- Same as Natural but with valid organic certification e.g. cold pressed oils, butters, botanical extracts and beeswax.Natural:- From a natural, sustainable source and manufactured without the addition of any external compounds e.g. cold pressed oils, butters and botanical extracts.Naturally Derived:- From a natural and sustainable source, manufacturing includes manipulation and or the addition of (natural and, or synthetic) compound/s during the production process e.g behenyl alcohol.Nature Identical:- Found in nature but manufactured in a laboratory e.g. Niacinamide (Vitamin B3).Synthetic:- Manufactured from scratch in a laboratory e.g. peptides used in anti-ageing products.If it contains water, yes, absolutely.Natural ingredients tend to do what natural ingredients do best – spoil! We take great care to ensure your products have a reasonable shelf life and still remain blissfully natural.Our preservatives are gentle, non-toxic and naturally derived:Lactobacillus Ferment (Natural) - Probiotic-based ingredient created by the fermentation of Lactobacillus.Zinc PCA (Natural) - mineral with broad spectrum antimicrobial activity.Glyceryl Caprylate (Naturally Derived) - antimicrobial agent derived from 100 % natural resources.Glucose, Lactoperoxidase, Glucose Oxidase (Naturally Derived) - anti-bacterial system consisting of sugar (derived from corn) and lactoperoxidase enzymes (derived from whey protein).Exceptionally.We source our ingredients from all over the world to ensure we only work with top quality products. A good example is our Vitamin A (Retinal). Imported from the US, it rates a gentle 1 on SKINDEEP® as opposed to the more commonly used Retinol (with the “o”) with a High Hazard toxicity rating of 9.The fact that we do all our own research & development and produce all our products from start to finish in one location, our own factory in Cape Town, ensures high quality every step of the way. SKOON is proud to guarantee that we use the recommended dosages for all our actives. We don’t think just being natural is enough. Products should deliver results.If your approach is to rebuild your skin’s integrity and health without the soup of synthetic ingredients and perfumes – you are in the right place. What you will find here are powerfully effective, natural takes on cutting edge trends in skincare. We believe skincare should be free from irritants and harsh chemicals. It should be made from high-end essential oils, cold pressed plant oils and natural, bio-actives with supporting clinical studies.You will find more information about the natural and scientific actives for each individual product on the PRODUCT INFO page.We believe that businesses should take responsibility for the environmental repercussions of their actions, so we strive to be as eco-friendly as possible! We are a proud member of Beauty Without Cruelty and all our products carry their endorsement on the packaging.Products suitable for vegans are marked with our Vegan friendly logo. Unfortunately, Lactoperoxidase (enzyme derived from whey and used as a preservative) as well as the inclusion of honey and beeswax in our formulas preclude the majority of our products being suitable for vegans. BPA FREE PLASTIC:- All our plastic containers are free from the oestrogen disrupter otherwise known as BPA.